2017 Book-of-the-Year
See Issue 376 for the Top-10 Books of 2017.
Issue No. 372 of Your Weekly Staff Meeting warns, “Beware the soul-sucking force of reasonableness.” Today, on Black Friday Weekend in the U.S., you can now stay home, click once and—PRESTO!—your gift-giving is done! And this reminder: click here to download free resources from the 20 management buckets (core competencies) and read recent book reviews on this blog page.
The Power of Moments
If you happen to be buying gifts for family and co-workers today, I can make it easy for you. Buy a dozen copies of The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath.
Here’s the big idea: “A defining moment is a short experience that is both memorable and meaningful.” And…oh, my—are we in short supply of significant moments in our boring staff meetings, workplaces, churches, schools, and homes. You can change that!
Buy this book for:
YOUR STAFF. Here’s an idea: bring popsicles to your next staff meeting and play the audio from the first chapter, “Defining Moments,” and ask the team why the Magic Castle Hotel in Los Angeles does this:
“Let’s start with a cherry-red phone mounted to a wall near the pool. You pick it up and someone answers, ‘Hello, Popsicle Hotline.’ You place an order, and minutes later, a staffer wearing white gloves delivers your cherry, orange, or grape Popsicles to you at poolside. On a silver tray. For free.”
What will your staff learn? “What the Magic Castle has figured out is that, to please customers, you need not obsess over every detail. Customers will forgive small swimming pools and underwhelming room décor, as long as some moments are magical. The surprise about great service experiences is that they are mostly forgettable and occasionally remarkable.” (p. 9)
YOUR FAVORITE CHARITIES. If I could wave a magic wand, I’d ask every relief and development organization leader to read Chapter 5, “Trip Over the Truth,” about a methodology called Community-Led Total Sanitation (CLTS).
The authors begin with a warning to readers: “The story ahead is full of disgusting images, and it also makes frequent use of the ‘s-word' for feces.” The researcher in this Bangladesh brilliant/brilliant epiphany “believes that it’s a mistake to soft-pedal the word using medical terms…or more kid-friendly terms. When he works in new countries, he makes sure to ask for the crude slang… He wants the word to shock.”
The researcher’s ingenious approach to dramatically improved community health is the polar opposite of the way leaders, teachers, and preachers seek change. Instead of pulpits, podiums, and lecterns, Dr. Kamal Kar used observation, probing (shocking) questions, and demonstrations. Brilliant! (p. 97)
By the way, we noted this book briefly in Issue No. 370 and Jason Pearson guessed that The Power of Moments would be my book-of-the-year for 2017. (Stay tuned!) Interestingly, when Jason mentioned the book again to me this week, he remarked how transformational this “Trip Over the Truth” chapter could be for his clients. I agree.
YOUR TEACHERS. In the chapter “Stretch for Insight,” the authors describe a study of 44 seventh-graders who wrote essays about a personal hero. Teachers marked up the essays and Group 1 students received generic feedback. Group 2 students received personalized “wise criticism.” Both groups could resubmit their essays in hopes of higher grades. You guessed it: almost 80 percent of Group 2 students resubmitted compared to about 40 percent of the first group. (p. 122)
YOUR PASTOR. Whew. How do pastors inspire a congregation—weekend after weekend, 52 weeks a year? (Few do.) But creative teams can create extraordinary experiences along the way—by defying “the forgettable flatness of everyday work and life by creating a few precious moments.” (p. 265)
And speaking of teaching, don’t skip the insights about a weeklong program, the Course Design Institute (CDI). “The dirty secret of higher education [and maybe seminaries] is that the faculty aren’t taught how to teach,” says Michael Palmer, a chemistry prof at the University of Virginia. So Palmer invites groups of 25 to 30 profs, per course, to meet the ugly truth in the mirror.
It begins with an interactive fill-in-the-blanks exercise, where each prof completes one sentence: an aspirational objective for students that will be realized three to five years later. Then each prof compares that aspiration with his or her course syllabus. Palmer asks, “How much of your current syllabus will advance your students toward the dreams you have for them?”
You guessed it! Chip Heath and Dan Heath describe one prof’s head-slapper moment, after an awkward silence: “You look at your syllabus, and you go, ‘Zero.’” (p. 106)
Bonus! To see an example of a complete syllabus before and after the course, click here.
You should also buy this book for:
PARENTS AND GRANDPARENTS. The dinner table question from Spanx founder Sara Blakely’s dad: “What did you guys fail at this week?” (p. 130)
HR TEAM. On creating extraordinary moments on a team member’s first day on the job: “Imagine if you treated a first date like a new employee.” (p. 18)
MARKETING STAFF. “One simple diagnostic to gauge whether you’ve transcended the ordinary is if people feel the need to pull out their cameras. If they take pictures, it must be a special occasion.” (p. 63)
FUNDRAISERS AND OTHERS. On the topic of unheralded achievements in the chapter, “Thinking in Moments,” the authors ask: “We celebrate employees’ tenure with organizations, but what about their accomplishments? Isn’t a salesman’s 10 millionth dollar of revenue earned worth commemorating? Or what about a talented manager who has had 10 direct reports promoted?” (p. 36)
And I’d add: And what about celebrating a single mom’s faithful $10-a-month donor gifts when her total giving reaches the $500 or $1,000 milestone? That’s a moment to celebrate! Plus, don’t miss the creative way one organization sends personalized thank you notes to donors. (p. 151)
BOARD MEMBERS. Recently, I played the book’s audio of “Clinic 1: The Missed Moments of Retail Banking” to my fellow board members at Christian Community Credit Union. The question, “Could banks learn to ‘think in moments’?” Convicting—but very, very applicable to all organizations.
I could go on—but you get my drift. This book changed—changed!—my thinking in so many ways. You’ll appreciate the powerful and poignant stories. Example: how a priest gathered a widow’s friends together (five years after her husband had died) for a therapeutic wedding vows ceremony—but in the past tense. “Were you faithful?” The result: she was finally ready to date again.
You’ll underline the “whirlwind reviews” for each of the four major sections (Elevation, Insight, Pride, and Connection). You’ll be delighted by the bonus resources, like the “clinics,” the free app referenced, 36 Questions, and why one company empowers employees to give away a certain number of free drinks and food items every week! (p. 73)
To order from Amazon, click on the title for The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. If you prefer audio books: On a recent road trip, Joanne and I also listened to the audio book—just over six hours, and loved it. It’s available at Libro.fm.
Your Weekly Staff Meeting Questions:
1) Clinic 2 (p. 89) is a must-read about church boards. The question: “How do you refresh a meeting that’s grown rote?” One approach: “Break the script.” What meeting in our organization needs a major re-fresh?
2) Chip Heath and Dan Heath warn: “Beware the soul-sucking force of reasonableness.” Example: “Couldn’t we just put the Popsicles in a cooler by the ice machine?” (LOL!) So…as we look around our organization, where has “reasonableness” and practicality driven out the power of extraordinary moments?
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Mentor Team Members With Niche Books Insights from the new Mastering the Management Buckets Workbook
When listening to the audio version of The Power of Moments, Jason Pearson googled the authors, Chip Heath and Dan Heath, and discovered a fascinating interview of Chip Heath by the Fuller Youth Institute on decision-making—based on their 2013 book, Decisive: How to Make Better Choices in Life and Work. (Perhaps you’ve already read their best-selling book, Made to Stick: Why Some Ideas Survive and Others Die.)
From his own experience as a Sunday School teacher, Chip Heath notes that ministry decision-making is MUCH more difficult than decision-making in Fortune 500 companies! Read the article here.
Fuller Youth Institute’s book recommendation to youth pastors is a great example of mentoring your team members with niche books, one of the 99 take-aways from the just-published resource, Mastering the Management Buckets Workbook: Management Tools, Templates, and Tips From John Pearson. Plus, check out the updated list of “20 Books to Get You Started” on page 60. And for more on the Book Bucket, visit this webpage.
For more resources in all 20 buckets, click here. And if you still haven't read the original book, click here: Mastering the Management Buckets
P.S. Read John's latest board governance blog, "Agenda Clutter," here.
Your Weekly Staff Meeting is emailed free one to three times a month to subscribers, the frequency of which is based on an algorithm of book length, frequent flyer miles, and client deadlines. We do not accept any form of compensation from authors or publishers for book reviews. As a board member and raving fan of Christian Community Credit Union (a non-profit), we proudly list the credit union as a sponsor at no charge.
Comments