Issue No. 130 of Your Weekly Staff Meeting features a hot-off-the-press book detailing how social networking helped Obama Barack capture the U.S. presidency—and what businesses can learn from his strategies. And this reminder, check out my Management Buckets website with dozens of resources and downloadable worksheets for your staff meetings.
Corporate Social Dysfunction
That’s right: corporate social dysfunction, or CSD. This week’s authors warn, “Following the Obama-inspired guidelines laid out in this chapter will almost certainly benefit your company, but only if you also strive to overcome a serious business problem we call CSD.”
They elaborate on CSD in their chapter, “Be Social: Business Like Politics Is Extremely Personal. “After helping hundreds of leaders think about social technologies, we have found all too many are afflicted with CSD’s primary symptoms—egotism and a reluctance to relinquish control to their communities, be it customers, employees or partners.”
Much will be written on the Obama campaign. This early book challenges the old wisdom that government must learn from business (dollar-a-year executives saving the country, etc.). “What if it turns out that business has more to learn from politics than the other way around?” Yet with just four chapters and 142 pages (plus epilogue and sources), I was still looking for fresh insights after chapter two—and then: Wham! The book delivered.
These two business experts/authors site Obama’s use of social technologies as having a “double-whammy effect”—turning “excited individuals into a nationwide crusade.” They add, “Obama capitalized on Internet technologies hardly imagined in the last presidential election—blogs, texting, cell-phone networks, and an entire coast-to-coast grassroots community (My.BarackObama.com).
So what’s new? You’ll have to read the delicious details in this primer on how companies and organizations can leverage social networking (Facebook, Twitter, YouTube, etc.) to create and connect communities. It includes fascinating examples from companies that have solved their CDS problems. Someone on your team must read this, especially chapters three and four.
To order this week’s book from Amazon, click on this title: Barack, Inc. – Winning Business Lessons of the Obama Campaign, by Barry Libert and Rick Faulk.
Your Weekly Staff Meeting Questions:
1) The authors say that “CSD also infects its victims with the false impression that business is not personal.” On a scale of one to five (five is high), how would you rate the community and personal relationships you have created among your customers, employees or partners?
2) How savvy are your senior team members and board members regarding social networking? Do they use Facebook, Twitter and other ways to connect and communicate?
Counting $ and Sheep - Insights from Mastering the Management Buckets: 20 Critical Competencies for Leading Your Business or Nonprofit
One of the big ideas in the Budget Bucket, Chapter 15, in Mastering the Management Buckets, is to understand and communicate your cash flow plan. A pumpkin farmer has a very simple cash flow forecast: 11 months of expenses with one month of revenue. Other seasonal businesses are the same. Some churches experience a major drop in tithes and offerings during the summer months. Colleges and universities experience revenue spikes when tuition is due three or four times a year. Rescue missions often receive more donations during the Thanksgiving and Christmas seasons than at other times.
Especially in this economy, you’ll sleep better at night when your organization has cash reserves equal to three to six months of your annual budget. How do you get there? How do you eat an elephant? Take a bite at a time. If you’re not there yet, be sure that one of your Top-10 corporate goals for this fiscal year is to create cash reserves by year-end of X number of months, with a goal to be at X month’s reserve by X year. Sleep well!
For more budget and financial resources, visit the Budget Bucket page of my website and check out the four book recommendations and the template for your monthly financial reports cover page—plus an excellent booklet on nonprofit investment policies.
CLA TeleSeminar With John Pearson on March 27, 2009
Join other nonprofit leaders, board members and pastors for a one-hour TeleSeminar on Friday, March 27, at 9 a.m. Pacific Time, hosted by Christian Leadership Alliance, on “Six Best Practices for More Effective Boards.” I’ll present six very practical tools you can use (and download) to improve your board governance practices and speed up board meetings. Visit CLA for registration details.
NEXT STEPS: I can help you integrate these leadership and management best practices into your unique setting and help you assess your competencies in the 20 management buckets. Email me at John@JohnPearsonAssociates.com or visit my website at www.JohnPearsonAssociates.com and my book website at www.ManagementBuckets.com. Look for me on Facebook and tweet me at http://twitter.com/JohnWPearson.