Issue No. 71 of Your Weekly Staff Meeting has a dose of politics, football and fundraising. Senator John McCain knows a thing or two about fundraising, according to this week’s book. Helping a fellow politician raise money, he told the crowd, “The good news is we have enough money to fund Dave’s campaign. The bad news is it’s still in your wallets and purses.” And this reminder: review the archives here to see the 75 books I’ve recommended in back issues.
David and Goliath: Good PR
Chris Matthews, the outspoken host of Hardball on MSNBC and NBC’s The Chris Matthews Show, tones down his TV rhetoric and delivers a fascinating book that soars beyond politics, but is eminently practical for business and nonprofit leaders. I read every chapter and was sad when the book ended. He hooked me and I'll buy his next book too.
To order from Amazon, click on this title: Life’s a Campaign: What Politics Has Taught Me About Friendship, Rivalry, Reputation and Success. His insights are gleaned from writing speeches for President Jimmy Carter on Air Force One, to observing his boss, Congressman Tip O’Neill, harangue President Reagan during the day, but build a close relationship with him in the evenings. “The Speaker says that here in Washington, we’re all friends after six,” the President told Matthews.
The insights for leaders and managers are extraordinary—and often a cut above the street smarts you’d learn from classic business books. “People think of politicians as big talkers. The folks who win elections are big listeners,” writes Matthews. He recommends you segment every crowd into four groups and number them from 1 to 4.
He writes, “Do not approach the people you categorized with the number 4. It only gets them aroused. If you bump into them, just be friendly, nonconfrontational, and dull. Any active campaigning will simply provoke them. You want them to go to sleep.”
Should you answer criticism? His section on reputation is excellent. How do you get noticed? “Don’t pick on someone your own size,” he says. Think bigger. He quotes Lee Atwater, “David is still getting good PR for beating Goliath.”
Your Weekly Staff Meeting Questions:
#1. Chris Matthews says great politicians and great leaders are great listeners. (He’s working on becoming a better listener, he says.) Tell us about someone who is a great listener.
#2. If the reputation of our organization is taking a hit in the media or in the community, what should we do?
The Team Bucket: Antidote for Anonymity - Insights from the Management Buckets Workshop Experience
Rick Neuheisel was just named UCLA’s football coach, but in 2003 (in between coaching jobs), he volunteered as an assistant football coach at a challenging Seattle high school, according to the Los Angeles Times. His motivations were suspect both by the local media and the football players. But by the third day of practice, Coach Neuheisel had learned the names—and the nicknames—of all 50 athletes. That broke the ice. Amazingly, in two years Rainier Beach High School beat O’Dea High for the city championship.
Patrick Lencioni says “anonymity” is one of the three signs of a miserable job. “Employees who aren’t known and individually appreciated by their managers will not be fulfilled in their jobs.” Read my recent review of Lencioni’s book, The Three Signs of a Miserable Job.
Introduce your team members to the 20 critical core competencies every business and nonprofit must master. Attend our Management Buckets Workshop Experience. Here are some of our 2008 dates:
• Jan. 30-31, 2008 (Albuquerque, N.M.) – Management Buckets workshop and the all-day Chief Development Officers Dialogue, at Christian Stewardship Association’s national conference
• Feb. 14-15, 2008 (Seattle) - Management Buckets Workshop Experience, hosted by Agros International (email John Pearson Associates for more info)
• April 21, 2008 (Dallas) – Mastering the Management Buckets all-day workshop at Christian Management Association’s annual conference
• May 27, 2008 (Dallas) – Mastering the Management Buckets, half-day workshop at the Association of Gospel Rescue Missions annual convention